Most people who recognize the Al-Fayed name think of Dodi Fayed and his connection to Princess Diana. But Mohamed Al-Fayed had four other children who have lived very differently — quietly, mostly out of the spotlight. One of them is his daughter Jasmine.
This article covers what is publicly known about Jasmine Al-Fayed — her background, her career in fashion, her family connections, and why she remains one of the more private figures in a well-known family.
Who Is Jasmine Al-Fayed?
Jasmine Al-Fayed is the daughter of Egyptian billionaire Mohamed Al-Fayed and Finnish former model Heini Wathén. She was born around 1980 and has been described publicly as half Egyptian and half Finnish.
She is one of four children from Mohamed’s second marriage. Her siblings from that marriage are Camilla, Karim, and Omar Al-Fayed. She is also the half-sister of Dodi Fayed, who was Mohamed’s son from his first marriage.
Among the Al-Fayed children, Jasmine is notably private. Reporting from the Evening Standard has described her as “shy” — someone who has kept a low profile compared to her siblings, particularly her sister Camilla. She is not a regular fixture at public events or in celebrity media coverage.
Her Parents — Mohamed Al-Fayed and Heini Wathén
To understand Jasmine, it helps to understand where she comes from.
Mohamed Al-Fayed was one of the most prominent Arab businessmen in British public life. Born in Alexandria, Egypt, he built a business empire that included ownership of Harrods, the Ritz Paris, and Fulham FC. He was a polarizing figure — celebrated in some circles, deeply controversial in others. He passed away in 2023.
Heini Wathén is a Finnish socialite and former model. She married Mohamed in 1985, and together they had four children — Jasmine being the eldest among them. Unlike her husband, Heini has maintained a much lower public profile throughout the years.
Jasmine’s dual heritage — Egyptian through her father, Finnish through her mother — has been noted in various genealogical references. One description calls it a “cocktail of cultures,” which shaped her upbringing across European high society.
Her Siblings and the Al-Fayed Family Tree
The Al-Fayed family tree is worth mapping out clearly, because it’s often what brings people to search for Jasmine in the first place.
Here is the basic breakdown:
- Mohamed Al-Fayed + Samira Khashoggi → Dodi Fayed
- Mohamed Al-Fayed + Heini Wathén → Jasmine, Camilla, Karim, Omar
Dodi Fayed is the most recognized name in the family. He died alongside Princess Diana in the 1997 Paris car crash, and that tragedy is the reason most people first encounter the Al-Fayed name. Dodi was Jasmine’s half-brother through their shared father.
Camilla Al-Fayed is Jasmine’s full sister and the most publicly visible of the four siblings from the second marriage. Camilla has built her own profile as a socialite and entrepreneur. She founded Farmacy, a vegan restaurant in London, and is regularly seen at high-profile fashion events. Coverage from the South China Morning Post has described her as an “it girl” with a glamorous public presence.
Omar and Karim Al-Fayed are Jasmine’s brothers. They appear occasionally in media discussions about the Al-Fayed family, particularly in the context of the family business and succession. Like Jasmine, they tend to stay out of the spotlight.
Jasmine sits in an interesting position within this family — connected to globally known figures, but choosing to live well outside their level of visibility.
Jasmine’s Career in Fashion
The one area where confirmed, independent information about Jasmine exists is her work in fashion design.
She studied at the London College of Fashion and also completed the DALI program at Central Saint Martins, which is one of the most respected art and design schools in the world. She then gained hands-on experience working in the fashion workrooms at Harrods — her father’s department store at the time.
From there, she launched her own fashion label under the name Jasmine di Milo. Getty Images photo captions have identified her as “half Egyptian and half Finnish designer Jasmine di Milo, daughter of Egyptian tycoon Mohamed Al Fayed,” photographed backstage at fashion presentations.
What stands out about how Jasmine has spoken about her work is her desire to keep it separate from her father’s name and wealth. She has been quoted saying her fashion work is “nothing to do with my father” — a clear signal that she wanted to build her professional identity on its own terms.
That’s not an uncommon situation for children of billionaires. Many pursue careers in adjacent fields while working hard to be taken seriously on their own merits rather than coasting on a famous surname. Jasmine’s path through formal design education, followed by hands-on training and her own label, reflects that kind of effort.
She is described in current reporting as a “former fashion brand founder,” which suggests the Jasmine di Milo label may no longer be active, though detailed information about the label’s current status is limited in public sources.
Why There Is So Little Information About Jasmine
It’s worth addressing this directly, because it’s a question many readers arrive with.
Jasmine Al-Fayed has simply chosen not to be a public figure. That is a legitimate choice, and it means there is far less media coverage of her compared to Dodi or Camilla.
Most of what gets written about the Al-Fayed family focuses on Mohamed’s business empire, his controversies, Dodi’s relationship with Princess Diana, and Camilla’s social presence. Jasmine appears in these stories mainly as a footnote — mentioned as one of Mohamed’s children, but rarely as a subject in her own right.
Some media coverage has touched on Mohamed Al-Fayed’s fortune and questions of succession among his children. The Evening Standard, for example, ran a piece describing the family dynamics around his estate. Jasmine is mentioned within that broader family context. However, those stories are largely framed around media speculation and insider claims rather than confirmed legal or personal facts — so it’s worth treating them with appropriate caution.
For anyone researching the Al-Fayed family through genealogy, documentary interest, or curiosity sparked by TV portrayals like The Crown, Jasmine is part of the picture — but she is not someone who has sought public attention herself. At Small Business Byte, we often see this same pattern in family business profiles: some members build public-facing careers, while others prefer to work quietly behind the scenes or in entirely separate fields.
Jasmine’s Place in the Al-Fayed Story
The Al-Fayed family is one of the more fascinating examples of a modern billionaire dynasty — spanning Egyptian and Finnish heritage, British business and society, and a tragic connection to one of the most-documented events of the late 20th century.
Within that family, Jasmine occupies a quiet corner. She was educated at respected institutions, pursued a creative career in fashion under her own name, and has avoided the kind of tabloid attention that often follows people born into wealth and fame.
Her sister Camilla runs a restaurant and attends Chanel events. Her half-brother Dodi became part of history. Jasmine, by contrast, seems to have preferred a different kind of life — one defined more by her creative work and personal privacy than by the family spotlight.
There is nothing unusual about that. Plenty of people who grow up in famous families make a deliberate choice to step back from public life. In Jasmine’s case, what little is known — her education, her fashion label, her clear statement about working independently of her father — paints a picture of someone who took her craft seriously and on her own terms.
Final Thoughts
Jasmine Al-Fayed is the eldest daughter of Mohamed Al-Fayed and Heini Wathén, the half-sister of Dodi Fayed, and the full sister of Camilla, Karim, and Omar. She trained as a fashion designer, studied at two of London’s top design institutions, and launched her own label, Jasmine di Milo.
Beyond that, confirmed public details about her life are intentionally limited. She has kept a low profile, and that choice appears to be deliberate.
For readers who arrive here through curiosity about the Al-Fayed family — whether through Harrods, the Diana story, or a documentary — Jasmine is a real part of that family’s history. She just happens to be the one who chose not to make that history her brand.
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